Content strategy you can sit down with on a Sunday morning.
The Frame is a free monthly workbook series built for small business owners on the Sunshine Coast. Each month, one PDF workbook arrives by email. Each one covers a different part of content strategy through real exercises, honest frameworks, and a self-assessment at the end so you know exactly where you stand.
It takes about 20 minutes to work through. You can print it or fill it in digitally. There are no videos to watch, no modules to unlock, no platform to log into.
"Most business owners know their content should be stronger. They just don't have a clear picture of what's actually missing."
The Frame gives you that picture, one module at a time. Each workbook builds on the last, so by the time you're done you'll have a complete content strategy built around your own business.
The 3/6/12-Month Perception Framework
Every module in The Frame connects back to one central question: what should your audience think and feel about your business after 3, 6, and 12 months of following along?
Not likes or follower counts. The specific understanding you want to build over time. Audiences remember patterns, not individual posts. The 3/6/12 framework is the lens every workbook is written through.
Stop the bleeding
A stranger lands on your page and immediately understands what you do and who you help.
Could a stranger understand who I serve within 10 seconds?
Build the engine
Your audience recognizes your voice and feels like your content was made specifically for them.
Do people feel like my content is made for them?
Own the narrative
You're the first name people think of when they need what you offer. Not the only option. The obvious one.
When someone needs what I offer, do they think of me?
Module 01 walks through how to define your own answers to those three questions. Everything else is built on top of them.
Lara Lawson is the founder of Lens & Launch Media on the Sunshine Coast. Her background spans education and sales, and that combination shaped how The Frame was built. Every module follows the structure of good teaching: one clear idea, exercises that make you apply it to your own business, and a definite end point so you always know when you're done.
Lens & Launch works with Sunshine Coast businesses on content strategy, photography and video, website design and development, CRM setup and integration, and ongoing marketing support.
Lara Lawson · Founder, Lens & Launch Media